Top Social Platforms & Tools
Moz polled respondents to identify the top social platforms, with Facebook, Twitter and Google+ in the lead. Moz says Google+ usage has increased since last year, with 55 percent of respondents using it in 2012 compared to 70 percent this year.
Pinterest is also up this year with 7 percent more marketers using it since 2012, while YouTube is down with 11 percent fewer respondents claiming to use Google’s video platform compared to the number of respondents who claimed to use it last year.
According to the survey results, the number of respondents claiming not to use any social tools continues to drop. Only 11 percent of respondents this year claimed not to use any social media tools compared to last year’s 20 percent who said they didn’t use social media tools.