How To Improve your LinkedIn Marketing Network
Start by Making Sure Your LinkedIn Invitation is is Likely to be Accept
The first thing to do before sending out an invite on LinkedIn is to be sure that your target knows you and will be open to accepting you. According to Stacy Gordon Zapar of UndercoverRecruiter,
“A best practice is to reach out to that person elsewhere first (email, phone, real life conversations, Twitter, Facebook, Google+, LinkedIn messages, InMail, group discussions, status updates, etc.) and start a conversation. If they seem amenable, go ahead and invite them.”
Personalize Your Invite in LinkedIn
In a Social Media Today post titled How to Make Your LinkedIn Invites Irresistible, John Nemo emphasizes that you should then truly read your target’s profile and customize your invite to appeal to him as an individual.
Find something unique about him that you have in common but which has no professional relevance. You want to stand out. We guarantee you that successful recruiters on LinkedIn stand out because they said something interesting to develop a feeling of comfort and familiarity that will hopefully continue throughout the relationship.
Who is Your Mutual Connection?
Now it’s time to tell your candidate how you found his profile and why you are trying to connect with me on linkedin. Indeed, building professional relationships on LinkedIn works best when you can demonstrate a human connection. Look for some way to let your contact know that you didn’t just look them up in a Google search.
What Can We Do for Each Other?
Now you can tell your target what your business is and why you need their talents and skills. The key is to emphasize that both of you can benefit from the relationship, because he will not want to help you if the deal is completely one-sided.
Remember, a lot of individuals and businesses use the generic template provided by LinkedIn to extend an invite. Those who are more successful get to know the person they want to connect with first. By personalizing your invites, you are essentially saying, “I am not spamming you. I am truly interested in working with you.”
See here the initial post as published in MarketMe.