Social Media Management: Beyond Consumer Engagement what about Employee's Advocacy
Additionally, productivity in these businesses is higher by an average of 21% compared to those with no or small number of engaged employees.
As such, don't underestimate the hidden power of your own employees and their ability / willingness to become ambassadors of your brands and companies.
If this is not enough convincing then what else may be ?
For more about social media engagement, click here.