Facebook and Google AdWords can work well for some companies, but not for all.
Why 61% of Consumers Unfollow Brands on Social Media
The 3 Factors that Make Social Media So Dominant and Essential Today
Social media is embedded in our daily lives. It is no longer a simple trend that can be ignored. Social media continue to grow and dominate our lives either at a personal level or at a business and corporate one.
@jeffbullas has recently published a very interested post on "3 Big Reasons Why Social Media Marketing is Essential for Your Business". In this post we have focused directly on the "3 Big Reasons" that make social media
so powerful and dominant today. The full post, as being published by @jeffbullas is available on the link before.
Social Media Spread the Knowledge and Information
Television can reach an audience of millions but that’s where it stops. You cannot hit retweet or Facebook share on your TV remote.
Television is also mostly local or national and is not global unless you are watching the Olympics or the ‘World Cup’. Social media’s viral capacity lies in its ‘one to many’ and then the ‘many to many’ amplification of ideas and content on a worldwide scale.
The low friction of sharing (how easy is it to hit a ‘like’ button or a retweet icon) with social media provides the power to make ideas spread that dictators of the past and present would admire.
Social Media help Keeping for an Indefinite Time Period, your Content Out There
I don’t know if you realize that Google is now indexing and archiving your tweets. The tweets may be fleeting but Google’s 1 million servers are quietly buzzing and working away in dark rooms in distant corners of the earth digitally filing away your superficial tweets along with those ones with great links to YouTube videos and great blog posts that make a difference in people’s lives.
Blog posts you write are saved, maybe not for eternity but certainly for decades to come. Think of your content as a digital asset that you should be continually investing in as you build up your online properties net worth.
Social Media Make it Easier for your Information / Content to be Found
Ranking on the first page of a search engine is the holy grail for businesses (it is where 90% of all clicks to websites occur).
Google along with Bing is now placing a higher priority on all things social. The search giants have realized over the last 12 months that people’s ranking of content on websites and blogs with Facebook likes, Twitter retweets and Google +1′s that social recommendations are valuable as a ranking for search.
An active and persistent presence on social media channels increases significantly your chances of being ‘found’ online and we all know how important that is on a world that is continuously connected, searching and clicking.
Google Becomes More Social And It’s Hurting Your Business
10 Facts Reveal the Importance of Ranking High in Google
As social media networks and platforms continue to grow and dominate the marketing communications area, many companies and brands are in the process of deciding as to whether it makes sense to outsource their social media management to external social media agencies or to employ a person specifically for handling and managing their social media communications on leading platforms like Facebook, Twitter, Pinterest, Instagram etc.
Social Media Agencies
Basic social media management packages that social media agencies usually offer, mean that they will research latest news and information available online and they will upload / share / populate your social media networks and accounts with this content.
They will also work on growing and expanding your target audience based on the information you have shared with them and in accordance with the segmentation / demographics and other key characteristics of your brand audience.
While this is effective, it can become even more powerful and dynamic if combined with real and updated news and developments of the actual business. Such a combination, will only help building stronger and engaging relationships with audiences on social media.
Social Media Outsourcing and Integration
Even if you are considering outsourcing of your social media management, it is of paramount importance to be able to integrate with the daily and "social" activities within your company and with your employees.
As mentioned above, such an integration can only maximize social media effectiveness and results thereby building stronger and engaging relationships not only with your brand audience but also with your employees.
We have mentioned in another post the importance and value of social engaged employees and the dynamic effect that these have on overall performance of social media. We have also mentioned that real customers trust real persons so what better to have your employees active in social media networks, sharing and sparkling information about your brand and benefits.
Outsourcing social media management is a key decision that will save you time, effort and money and as such has to be taken seriously under consideration. Of course the maximization of the effectiveness of such a decision, relies heavily on proper integration with the overall marketing and communication plan of the company / brand. In case of social media outsourcing, you have to make sure that you are able to provide them on a constant basis, with relevant and engaging content, such as photos, blog posts, videos, articles, ads which can be used further through your social media networks.