Interesting Infographics: What You Need To Know About Twitter This Year
Janrain, the leader in customer profile management, published its latest quarterly Social Login Trends report this week. The data shows clear trends favoring Google over Facebook, and Yahoo even starting to climb a little. Twitter, on the other hand, continues to lag behind.
Here are some highlights from the study:
Google continues to steal market share from Facebook.
Google’s share of social logins increased 3% to 38%, while Facebook declined 3% to 42%. Google now has its highest market share since Q4 2010.
The Google increase is likely the result of unifying services under a single Google login identity.
Moving to a single login for Gmail, Google+, YouTube, Android, Play Store etc. has likely made played a key role in the increase of Google’s market share.
Yahoo’s share of social logins improved 1.5%.
Yahoo recently removed support for social logins with Facebook and Google, meaning if you use Yahoo services you had no other choice but to login with a Yahoo ID. This likely contributed to their increase in market share.
Google also gained market share from Facebook in social logins for retailers and eCommerce.
Google’s share increased from 23% to 26%, while Facebook’s share decreased 2%. As services such as the Play Store (Android) grow more prominent, Janrain believes consumers are becoming more comfortable with using their Google identity when making online purchases.
Read the full report here as has been posted in Search Engine Journal.
A New Video Clip with Fascinating Social Media Stats
Erik Qualman, author of "Socialnomics" and the creator of the popular video series of the same name, has released a new clip filled with fascinating social media stats and how marketers are using this to reach out to consumers.
Initially posted in Mashable
In fact, it is. As a recent study, performed by Forrester Research unveiled, GooglePlus does really help you to increase your brand awareness and brand engagement.
First, GooglePlus has more users than you think.
Yes, it pales in comparison to Facebook — but so do most other social sites. Out of the 60,000 US online adults who responded on which social sites they used, 22% admitted that they visited Google Plus each month. That’s the same number for GooglePlus as for Twitter and more than the equivalent for LinkedIn, Pinterest, or Instagram.
As such, a real follower base on Google Plus can be built. On average, as the study shows, top brands have collected 90% as many fans on Plus as on Twitter.
Second, and more importantly, Google Plus generates much more brand engagement than you think. Out of 3 million user interactions, with more than 2,500 brand posts on seven social networks, studied, it appears that Brands’ Google Plus posts generated nearly as much engagement per follower as their Facebook posts, and almost twice as much engagement per follower as their Twitter posts.
To put it shortly,
Who can argue against these hard facts? Google+ is growing, and marketers can no longer afford to ignore this powerful social marketing tool.