This seems not to be true according to a recent study where 68% of marketers questioned, say email is core to their business. In fact, social media has made email even more powerful than ever.
It’s important to understand the relationship between email and social. With email marketing, you have the ability to stay top-of-mind with existing customers, which helps bring them back to your door. Then by encouraging your email subscribers to connect with you on Facebook or Twitter, their friends will see your brand on their news feed, thus generating more social visibility for you.
On the other hand, you don’t want to leave your social connections at the mercy of Facebook’s arbitrary algorithms. You want them to receive your content straight to their email inbox, where you have more control and can extend those relationships.
Remember that still Email Marketing, outperforms in terms of ROI any other tool by generating 40$ for every 1$ spent.