Through this analysis you will find the top 10 reasons your emails suck, and what you can do to fix them:
1. You're emailing the wrong people
You want to send a segmented list to the right group of people. You don't want to aim in the dark and email your entire database. You also need to make sure you are not emailing people that have unsubscribed from receiving any content from you and be sure to include a hard bounce list when sending out emails.
2. You're making the email all about you
It doesn't matter if you're sending out the last email in your lead nurturing campaign to bottom of the funnel leads that have downloaded multiple case studies. You want to continue to show your readers the value of what you are offering them in your emails. Don't make it all about you or be too sales-y. Focus on the reader and what they would be interested in reading.
3. Your emails are ugly
Try to use different email templates for featured emails when sending out new advanced content, when sending out monthly newsletters, and when sending lead nurturing emails. Remember people use different operating systems and web browsers, so be sure to include a plain text email version.
4. Your emails have no goal
If you don't have a goal when sending your email, then how do you even know if it was an effective email or not? Set a goal of a certain click through rate, be sure to include a call-to-action or a next step for your reader, and be sure to analyze your email after it was sent to see what worked and what didn't.
5. Your emails are boring
It really doesn't matter what industry you're in or who you work for, you want to speak to your buyer persona and keep the reader interested. Include a relevant (funny) picture, try a GIF or a joke.
6. Your emails have mistakes
Before you send anything out, have a 3rd person to double check for grammatical errors and also to check that links are correct. Try to send out a test email to make sure the formatting looks okay and we don't embarass ourself with a silly misspelled word.
7. Your emails aren't personal
You don't want your reader to feel as if they are talking to a robot. You want them to know they are reading a real email from a real person, and that they are receiving a personal experience.
8. Your emails are too long
Normally your customers have about few minutes to read lots of emails. So you need to remember that your reader's attention is limited. Keep it brief and less than 200 words.
9. Your subject line sucks
The subject line is the first thing your reader will see. If you aren't clear about what is inside the email, and the subject line doesn't grab the readers attention, chances are your email is headed straight for the trash bin.
10. Your emails are sketchy
Try to send emails from a personalized email address and not through a general, corporate one (email@example.com). Also think about the time of day you're sending your emails. Don't be that creepy person sending out emails at 3:00 am. Remember to keep your emails personal, real, and relatable.
If you have any other and for sure you have, email do's and donut's may be you would like to share with all of us here.