Use Consistent Repetition in Social Media Networks
Knowing this makes it seem almost impossible to get a person to remember your content on social media, since we’re flooded with lots of information every moment across the various feeds we subscribe to. For example, every 60 seconds there is 100 HOURS OF VIDEO UPLOADED TO YOUTUBE and 347,000+ TWEETS PUBLISHED ON TWITTER. That is a lot of content to compete with and that’s just on two of the many social media channels your customer base is active on today.
In order to start a relationship with a person or your community on social media, they must remember you for the long-term. To deal with the way with people interpret information and to build long lasting memories of your business, your organization must continually post messaging that is consistent and memorable to move from short-term to long-term memories. Use content on social media to PERSONALIZE AN EXPERIENCE for a customer or to expand their knowledge of the everyday world as it applies to their career. Both techniques work to help position your company and its content into a long-term memory.
Create Content on a regular basis
A social media user may not remember your business after seeing one tweet on Twitter, a photo on Instagram, or a post on Facebook, but if this user sees a few posts over a period of time that relate to one another then it’s easier for them to form a memory of your business as it relates to your content. Start BUILDING LONG-TERM RELATIONSHIPS with memories by consistently providing information that matches the interests of your customer over an extended period of time on the social networks where your audience is most active.
This doesn’t have to be difficult due to the nature of social micro-content, which often requires less work to create a worthwhile experience as compared to creating a billboard, television commercial, or a multi-million dollar campaign.