How to achieve your social media objectives?
- Customer Acquisition
- Customer Retention
- Brand Awareness
No matter in which social media platform you are, the key objective to start is to build customer acquisition.
If it happens to just enter these social media platforms, an obvious way to start building customer acquisitions is competitions. Competitions may come in many forms, brand or non brand related and give you the opportunity and the chance to get your offers noticed and evaluated by customers (current and potential ones). Done properly and correctly, potential new customers will see your offers and conversions are likely to increase.
One of the main and most important attributes of social media networks, is that they allow for direct, human to human interactions and conversations. By being able to engage with the brands, customers have a better chance to understand and evaluate the brand, its benefits and attributes and as such to create long term and important relationships.
Keeping up to speed with what our key consumers are thinking, is an often undervalued aspect of social media. On Twitter we can create lists to see how specific groups of people think and act. This gives us crucial insights into consumer behaviour and allows us to tailor our messages to suit their needs.
Word of Mouth, perhaps the most powerful tool at our disposal is key to building brand awareness. Recommendations through social media, especially Google+ (which now show likes as votes of confidence in search engine listings) shows unaware consumers who we are, and this is what we have to say.
By generating content, especially that which raises an emotional response, we can get our messages shared rapidly. It goes without saying how effective this can be at creating brand awareness. Viral campaigns such as the “No Makeup Selfie” are perfect for highlighting the effect.
By engaging with the key audience, creating great content which can easily be shared and by incorporating some targeted paid advertisements, there is no reason we can’t use social media to support all of our marketing goals. With the growing inefficiency of mass media advertising and the growing reluctance of people in social media platforms, i really don't see why not to be there to take full advantage in every dimension.