Ecommerce Traffic and Sales as a result of Social Networks Are extremely Low
According to Q1 2014 data from the e-tailing group, 94% of US omnichannel retailers had a Facebook page, and 81% had a “like” button on product pages, allowing customers to share a particular item of interest. On top of that, 81% of respondents employed Pinterest, and a similar percentage monitored and posted tweets on Twitter.
But despite all of these efforts, the study found that social networks drove little traffic to ecommerce sites. More than a quarter of US omnichannel retailers said that less than 1% of traffic to their ecommerce sites came from social networks—the No. 1 response.
As a result of social’s small role in fueling ecommerce traffic, the channel had an even smaller effect on sales, with 43% of US omnichannel retailers polled saying less than 1% of shoppers who came to their ecommerce site from social networks made a purchase while visiting the site.
Data from Custora showed a similar trend, with social accounting for just 1% of US ecommerce orders in Q1 2014, tying display for the lowest share.
Please find here the initial post via Emarketer