The Power of Infographics
Never underestimate the power of the infographic.
The purpose of infographics is to present complex information in a way that is visually stimulating and easily understandable. As a pioneer in digital infographic design, we draw on principles proven to increase information retention, customer engagement and understanding.
Our core goal is to create custom infographics that are both beautiful and well structured and which are optimized for rapid comprehension. Whether for editorial, scientific or marketing purposes, these graphics serve to efficiently communicate a visual message that is both informative and engaging.
Our core goal is to create custom infographics that are both beautiful and well structured and which are optimized for rapid comprehension. Whether for editorial, scientific or marketing purposes, these graphics serve to efficiently communicate a visual message that is both informative and engaging.
Quick to read, visually appealing, and easily digested, people reading online absolutely love and engage more in infographics. Not only that, infographics do have an astounding amount of staying power.
Countless infographics are daily released by businesses, companies and brands hoping to see the kind of reaction that a great infographics makes, but never get more than a couple of hundred hits. Poor infographics will just stay on your company’s or brand's blog and never really go anywhere.
Countless infographics are daily released by businesses, companies and brands hoping to see the kind of reaction that a great infographics makes, but never get more than a couple of hundred hits. Poor infographics will just stay on your company’s or brand's blog and never really go anywhere.
Infographics: What matters mostly
There are 3 points that usually needs to be taken into consideration prior to creating a successful inforgraphics that stays and lasts long in the time.
Stay relevant to your industry
Infographics that perform the best visually display hard data – not your opinions, or your best qualities, or a list of your favorite books. Your infographic should be based around whatever industry you work in and the key facts therein.
Just as with blogging, you can’t just turn an infographic into another form of self-promotional advertising for your business. This won’t work and for sure no one will want to plug and stay connected with you.
The best way to start spreading product and brand awareness is to find hard, statistical data that relates to your industry and customer needs and to design and build an infographics around these data. It is also important to give to your readers and customer audience a reason why to read the graphic and engage with it and they will.
Pay your designer or assign it to a well known social media agency with experience
It’s a very good idea to look into contacting a graphic designer or a social media agency with prior experience in the field of infographics to help you out especially if it’s your first time when trying to put together an infographic.
The purpose is to have the infographic circulate fast through the web and gain traction online so pay attention that is not fully of grammar errors, miss-spellings or poor / not-updated information. Such a policy will affect also your brand reputation thereby leading to even worst results.
Post it properly
Infographics, due to their nature, needs their space and properly presentation. Infographics except data, needs to have an actual message, which will assist in building your brand awareness and branding networks with your customers and audience.
Therefore give the inforgraphics the place they need in order to avoid having your message being scaled out and being almost invisible.
Stay relevant to your industry
Infographics that perform the best visually display hard data – not your opinions, or your best qualities, or a list of your favorite books. Your infographic should be based around whatever industry you work in and the key facts therein.
Just as with blogging, you can’t just turn an infographic into another form of self-promotional advertising for your business. This won’t work and for sure no one will want to plug and stay connected with you.
The best way to start spreading product and brand awareness is to find hard, statistical data that relates to your industry and customer needs and to design and build an infographics around these data. It is also important to give to your readers and customer audience a reason why to read the graphic and engage with it and they will.
Pay your designer or assign it to a well known social media agency with experience
It’s a very good idea to look into contacting a graphic designer or a social media agency with prior experience in the field of infographics to help you out especially if it’s your first time when trying to put together an infographic.
The purpose is to have the infographic circulate fast through the web and gain traction online so pay attention that is not fully of grammar errors, miss-spellings or poor / not-updated information. Such a policy will affect also your brand reputation thereby leading to even worst results.
Post it properly
Infographics, due to their nature, needs their space and properly presentation. Infographics except data, needs to have an actual message, which will assist in building your brand awareness and branding networks with your customers and audience.
Therefore give the inforgraphics the place they need in order to avoid having your message being scaled out and being almost invisible.
Always bare in mind that only a few infographics become really viral and last in time so pay attention to the basic steps proposed above for a god result. Carefully write up and design the image should be the core priority for your business’ infographic. So long as your infographic informs or educates your readers about a subject that is interesting and hasn’t been covered yet in depth, it will be worth the investment of time and money that you put into it.
Infographics made for you by Branding Networks
Branding Networks can provide solutions in infographics development and graphical presentation. Just send us an email with your concept and info needed to be represented and let us do a preliminary study for your company and brand.
