Top Marketing Activities
Survey respondents ranked their top five marketing activities in the following order: analytics, content marketing, keyword research, social media marketing and brand strategy.
The survey results found the top five marketing metrics included:
conversions, revenue, leads, unique visits and rankings. Moz broke down the top marketing activities based on where survey respondents worked, with 41 percent claiming to be part of an in-house team, 31 percent with an agency, and the 10 percent who identified themselves as independent consultants.
Analytics remained the No. 1 activity for in-house and agency teams, while content creation was the top activity for independents.