There are many tools available to choose from, free and/or paid. Choosing the right one for you has to do with the number of social media platforms you’re managing, with the goals you have and how much you want to invest in social media.
To help you decide here are three social media management tools that I’m fond of using:
Crowdbooster is a social analytics platform that looks at your tweets and Facebook posts and offers suggestions for when to post, who to interact with, and what your audience cares about. It also highlights which messages are working best so that you can learn and prepare better content from your results.
It is free for one Facebook and one Twitter account and paid for more
Buffer is a scheduling tool for Facebook and Twitter which lets you pre-program times for your updates to be posted.
With the bookmarklet installed and your scheduled times set it can be as simple as two clicks to add an update to your accounts which will really help you save time!
Postling can be a real time saver for small and medium businesses since it provides an all-in-one dashboard for social media management across multiple platforms. They also provide listening and monitoring data from across the Web, including reviews sites like TripAdvisor and Yelp.
It allows scheduling and posting text, video, and image updates to all platforms, from tweets to full blog posts. You can manage multiple brands from one account, separated by tabs and do keyword tracking and monitoring. It also has an iPhone app if you are always on the run outside the office.
What social media management tools do you class as essential?