- 57% of marketers used social ads in 2013
- 23% are expected to start using ads in 2014.
The problem for marketers is that social ad options are to some extent confusing which requires deeper knowledge and understanding of the pros and cons of each tool available.
For example what would be the difference between a Facebook promoted post and a Facebook sponsored story? When should you promote a check-in story? And do social ads even work?
These are some of the questions that make social advertising very tricky. As SocialMediaExaminer very correct points out, you have to educate yourself and learn the most effective ways to leverage social ads in the current market.
As a social media marketer what are your expectations for social media advertising in 2014? Further or less involvement than 2013?