That’s the conclusion of a new research report issued by Resolution, a social and search advertising focused agency under the Omnicom umbrella.
Based on an analysis of 20 clients’ social media activity in 2013 representing $37 million in ad spending, Resolution found that Twitter ads generate clicks at a significantly higher rate than Facebook.
As a result, the firm found, advertisers are significantly dialing up their Twitter ad spending.
Still, the agency says that its clients, which include +Pepsi +Lowe's Home Improvement +State Farm, +McDonald's HP , Pier 1, +Hertz and +FedEx spent 127 percent more ad dollars with Facebook than Twitter.
Via +The Wall Street Journal