How to Create a Visual Content Marketing Strategy
Business Development Institute and PR Newswire recently co-hosted the “Visual Content Marketing and Communications Summit” which offered valuable best practices for how organizations can harness images, videos, and platforms to provide content that allows them to build, engage, and leverage their audiences.
Find the balance between content your audience is interested in while mapping to your business objectives.
Surprise and delight your audience with images that represent your brand
Curalate’s SVP of Brand Strategy, Deb Berman, advises content creators that even if your business isn’t selling a tangible product or service, think about your business goals, who you’re trying to reach, and what they would care about. From there, push yourself to derive images, even if they are abstract, that speak to your brand voice and also surprise and delight audiences.
Capitalize on SEO and business intelligence opportunities by observing social media interactions
Establish a brand experience that is identifiable without your logo
Build a narrative around your images that will be memorable to your audience
“By using multimedia, you’re creating the best content in context experience” states Mr. Chacko, “think about how you want to visualize as you are creating your message.” Employing visuals in your content marketing strategy feeds your audience with the content that they crave on a daily basis and cements your brand’s longevity in an increasingly competitive market.