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Given that they skew young, it’s not surprising to see that this group can be reached by social media. About two-thirds use social networking sites on their smartphones and 35% on their tablets. They’re 26% more likely than mobile Americans (adults who own a smartphone or tablet) to spend at least 5 hours per day social networking, 35% more likely to say social media is very important for finding out about products and services, and 28% more likely to say social media is very important for showing support for their favorite companies or brands.
There are various ways to reach this group through traditional media, too. According to the research, mobile ad-friendly shoppers’ top newspaper daily sections are:
Mobile ad-friendly shoppers – likely due to their relative youth – are expecting big changes over the coming year, per the study. They’re:
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