Janrain, the leader in customer profile management, published its latest quarterly Social Login Trends report this week. The data shows clear trends favoring Google over Facebook, and Yahoo even starting to climb a little. Twitter, on the other hand, continues to lag behind.
Here are some highlights from the study:
Google continues to steal market share from Facebook.
Google’s share of social logins increased 3% to 38%, while Facebook declined 3% to 42%. Google now has its highest market share since Q4 2010.
The Google increase is likely the result of unifying services under a single Google login identity.
Moving to a single login for Gmail, Google+, YouTube, Android, Play Store etc. has likely made played a key role in the increase of Google’s market share.
Yahoo’s share of social logins improved 1.5%.
Yahoo recently removed support for social logins with Facebook and Google, meaning if you use Yahoo services you had no other choice but to login with a Yahoo ID. This likely contributed to their increase in market share.
Google also gained market share from Facebook in social logins for retailers and eCommerce.
Google’s share increased from 23% to 26%, while Facebook’s share decreased 2%. As services such as the Play Store (Android) grow more prominent, Janrain believes consumers are becoming more comfortable with using their Google identity when making online purchases.
Read the full report here as has been posted in Search Engine Journal.
How channel identity matters when thousands of programmes are available on demand and online?
An interesting article posted today to the Guardian about how the game may have been changed for television branding.
If the need for properly branded media content is just as acute today as it was in the 1990s, when we made those BBC2 idents, is the solution the same? Probably not, but the principle is the same: make the audience recognise, remember and enjoy your brand, and make sure they come back for more. Advertisers have been doing just that for years and TV advertising is still the most effective mass medium.
If channel branding and idents were originally designed to signpost and orientate the audience, the game now is to capture, reframe and own the broader conversation. The game is the same, it's just the pitch that has changed.
Read the full article here.
Getting bored of Social Media? Infographic
With more than 1 billion tweets sent every 48 hours, it’s no wonder users are suffering from content overload, according to this infographic by mobile discovery startup Delvv.
With 1 in 5 Americans regretting at least one tweet, comment or text they send each month, it’s no wonder people are taking breaks from social media.
1. Engage by not self-promoting
2. Emotion matters
3. Keep your content current
4. Make them laugh (sometimes)
5. Use nostalgia socially
6. Take a stand
7. Keep it positive
8. Avoid talking about yourself
9. Don’t tell your customers to like you and follow you, tell them why and how they should.
10. Think before you post: “is this something I would like to see?”