Which are the Key Elements that every Marketer Needs to Follow in the Pursuit of Good Branding.
The name you give your business is your branding name and it is what people will call your business. Since it is something you want to be a household name, you should make it simple and easy to remember. This is not a time to use one of those complicated names that sound cool; you should make your name short and one that can easily become a household name. Look at most of the large companies and notice how easy and relatable their brand names are. Do not copy, just get the idea and ensure your name can at least give a slight idea of what your business is all about in a unique original way.
2. Choose A Good Logo
It is funny how company logos can be of great help when it comes to marketing. You might think that they are just small elements of branding but actually, they are the most important parts. When you think of a certain brand, what comes into mind, the logo, right? This is how effective they are. In actual sense, you will think about the logo and then the name of the company and the products will come later on. What this means is that you should spend time and resources in making the perfect design for your business logo. Make something interesting that will speak to the audience about what you are offering.
3. The brand Slogan Is Imperative
Because your brand slogan is the summarization of your value proposition, it is an important part of the whole process. You should therefore focus on creating a slogan that will attract attention and tell the audience what your company does in as few words as possible. For instance a store that sells all types of products such as a supermarket can have a slogan that says ‘you need it, we have it’. This is a short concise statement that tells the audience they can get whatever they are looking for, and it is catchy.
4. Brand Tone
By tone, we are talking about how you are presenting your business to the audience, how you are communicating to them. The way you write and the words you choose will tell the audience whether you are a laid back company, stodgy, friendly or professional. Choose your writing style carefully and set your tone to rhyme with the type of business you are to avoid being mistaken.
5. Consistency In branding
Building a brand requires that you stand strong with your identity and this is how people will learn to accept your brand. Use all the elements including name, slogan, tone and logo everywhere when communicating with the audience. This includes receipts, invoices, quotations, newsletters, websites, emails, social media, and business attires and so on. Consistency is what will get people referring to your business with the name you have chosen, not because they have no option, but because they can see your branding everywhere thy turn. And this, my friend, is how to build a brand.