Why 61% of Consumers Unfollow Brands on Social Media
Janrain, the leader in customer profile management, published its latest quarterly Social Login Trends report this week. The data shows clear trends favoring Google over Facebook, and Yahoo even starting to climb a little. Twitter, on the other hand, continues to lag behind.
Here are some highlights from the study:
Google continues to steal market share from Facebook.
Google’s share of social logins increased 3% to 38%, while Facebook declined 3% to 42%. Google now has its highest market share since Q4 2010.
The Google increase is likely the result of unifying services under a single Google login identity.
Moving to a single login for Gmail, Google+, YouTube, Android, Play Store etc. has likely made played a key role in the increase of Google’s market share.
Yahoo’s share of social logins improved 1.5%.
Yahoo recently removed support for social logins with Facebook and Google, meaning if you use Yahoo services you had no other choice but to login with a Yahoo ID. This likely contributed to their increase in market share.
Google also gained market share from Facebook in social logins for retailers and eCommerce.
Google’s share increased from 23% to 26%, while Facebook’s share decreased 2%. As services such as the Play Store (Android) grow more prominent, Janrain believes consumers are becoming more comfortable with using their Google identity when making online purchases.
Read the full report here as has been posted in Search Engine Journal.
Ecommerce Traffic and Sales as a result of Social Networks Are extremely Low
Retailers use an abundance of community and social media tools to support their brands and target segments, but they may not be helping to fuel orders.
According to Q1 2014 data from the e-tailing group, 94% of US omnichannel retailers had a Facebook page, and 81% had a “like” button on product pages, allowing customers to share a particular item of interest. On top of that, 81% of respondents employed Pinterest, and a similar percentage monitored and posted tweets on Twitter.
But despite all of these efforts, the study found that social networks drove little traffic to ecommerce sites. More than a quarter of US omnichannel retailers said that less than 1% of traffic to their ecommerce sites came from social networks—the No. 1 response.
As a result of social’s small role in fueling ecommerce traffic, the channel had an even smaller effect on sales, with 43% of US omnichannel retailers polled saying less than 1% of shoppers who came to their ecommerce site from social networks made a purchase while visiting the site.
Data from Custora showed a similar trend, with social accounting for just 1% of US ecommerce orders in Q1 2014, tying display for the lowest share.
Please find here the initial post via Emarketer
Consumers Favor Small Businesses Because of Their Customer Focus
A recent study by eMarketer shows that US consumers are choosing small businesses because of the personalized experiences they provide compared with larger corporate-owned businesses. Consumers favor small businesses because of their customer focus.
Factors that US Consumers Consider of High Importance When Choosing a Small Business:
An August 2013 study by Web.com and Toluna found similar results.
The factor that US consumers considered the most important when choosing small businesses over other types of businesses was customer service (86% of respondents).
Personalized and intimate experiences as well as small businesses’ understanding of customers’ needs were also popular, each cited by 84%.
In a world of Social signals and online ratings, your content should convey each and everyone of these findings and factors.
Poor design can kill your content marketing.
It doesn’t matter how good your content is - if you don’t address design and navigation issues, your audience won’t stick around to see it.
Read the full post here Via SocialMediaToday