How To Understand and Evaluate Your Competitor's Content Marketing StrategyWhat to Expect from LinkedIn's Publishing PlatformThe 3 Factors that Make Social Media So Dominant and Essential Today The 3 Factors that Make Social Media Networks and Platforms So Dominant and Essential Today Social media is embedded in our daily lives. It is no longer a simple trend that can be ignored. Social media continue to grow and dominate our lives either at a personal level or at a business and corporate one. @jeffbullas has recently published a very interested post on "3 Big Reasons Why Social Media Marketing is Essential for Your Business". In this post we have focused directly on the "3 Big Reasons" that make social media so powerful and dominant today. The full post, as being published by @jeffbullas is available on the link before.  Social Media Spread the Knowledge and Information Television can reach an audience of millions but that’s where it stops. You cannot hit retweet or Facebook share on your TV remote. Television is also mostly local or national and is not global unless you are watching the Olympics or the ‘World Cup’. Social media’s viral capacity lies in its ‘one to many’ and then the ‘many to many’ amplification of ideas and content on a worldwide scale. The low friction of sharing (how easy is it to hit a ‘like’ button or a retweet icon) with social media provides the power to make ideas spread that dictators of the past and present would admire.  Social Media help Keeping for an Indefinite Time Period, your Content Out There I don’t know if you realize that Google is now indexing and archiving your tweets. The tweets may be fleeting but Google’s 1 million servers are quietly buzzing and working away in dark rooms in distant corners of the earth digitally filing away your superficial tweets along with those ones with great links to YouTube videos and great blog posts that make a difference in people’s lives. Blog posts you write are saved, maybe not for eternity but certainly for decades to come. Think of your content as a digital asset that you should be continually investing in as you build up your online properties net worth.  Social Media Make it Easier for your Information / Content to be Found Ranking on the first page of a search engine is the holy grail for businesses (it is where 90% of all clicks to websites occur).
Google along with Bing is now placing a higher priority on all things social. The search giants have realized over the last 12 months that people’s ranking of content on websites and blogs with Facebook likes, Twitter retweets and Google +1′s that social recommendations are valuable as a ranking for search. An active and persistent presence on social media channels increases significantly your chances of being ‘found’ online and we all know how important that is on a world that is continuously connected, searching and clicking. More Reading: Google Becomes More Social And It’s Hurting Your Business 10 Facts Reveal the Importance of Ranking High in Google | 
 CategoriesAll Blogs give websites 434% more indexed pages than websites with no blog. |
| Social Media Strategy and Planning |
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