Facebook and Google AdWords can work well for some companies, but not for all.
To a large extent, we would have to agree with that. Correct?
Janrain, the leader in customer profile management, published its latest quarterly Social Login Trends report this week. The data shows clear trends favoring Google over Facebook, and Yahoo even starting to climb a little. Twitter, on the other hand, continues to lag behind.
Here are some highlights from the study:
Google continues to steal market share from Facebook.
Google’s share of social logins increased 3% to 38%, while Facebook declined 3% to 42%. Google now has its highest market share since Q4 2010.
The Google increase is likely the result of unifying services under a single Google login identity.
Moving to a single login for Gmail, Google+, YouTube, Android, Play Store etc. has likely made played a key role in the increase of Google’s market share.
Yahoo’s share of social logins improved 1.5%.
Yahoo recently removed support for social logins with Facebook and Google, meaning if you use Yahoo services you had no other choice but to login with a Yahoo ID. This likely contributed to their increase in market share.
Google also gained market share from Facebook in social logins for retailers and eCommerce.
Google’s share increased from 23% to 26%, while Facebook’s share decreased 2%. As services such as the Play Store (Android) grow more prominent, Janrain believes consumers are becoming more comfortable with using their Google identity when making online purchases.
Read the full report here as has been posted in Search Engine Journal.
Social Media Statistics for Facebook and GooglePlus
Facebook is still the biggest kid on the block, but there are some pundits predicting that by 2016 Google+ will surpass Facebook on “social sharing”.
Facebook in Numbers
Here are some of the latest figures to mull over.
Google+ in Numbers
Figuring out the numbers out of Google for Google+ has always been a challenge. A bit like getting a date with the prettiest girl in the class. Not impossible but it doesn’t happen very often.
So what are the latest numbers?
When you consider that Google+ has only been around for less than three years, then it is a success on many levels. So Google must be happy with with its investment, which is north of $500 million that it initially invested in Google+
A New Video Clip with Fascinating Social Media Stats
Erik Qualman, author of "Socialnomics" and the creator of the popular video series of the same name, has released a new clip filled with fascinating social media stats and how marketers are using this to reach out to consumers.
Initially posted in Mashable