Branding Networks Blog: All about social media planning, strategy and social media trends and developments.

Erik Qualman, author of "Socialnomics" and the creator of the popular video series of the same name, has released a new clip filled with fascinating social media stats and how marketers are using this to reach out to consumers.

Most brands, by now, recognize the power of social media and understand it's not just a passing fad. In fact, if Facebook were a country, it would have the third-highest population, behind China and India.
More people these days own a mobile device than a toothbrush.
While brands seek out their "Oreo"-moment with real-time marketing messages, they're now looking beyond just Facebook and Twitter.
With the rise of Vine, companies are using the platform to promote their own products instead of relying a 30-second commercial spot, which makes sense considering the average human attention span is 7 seconds (just one second less than a goldfish).
Did you know 20% of the terms typed into Google have never been searched for before?