When’s the last time you updated your social media profiles with your latest company information, making the most of each site’s features?
Not sure where to start? This simple checklist will help you make over your social media presence in just seven days.
We found this simple but quite useful guide in Entrepreneur and as such we would like to re-share it with you.
Read more: http://www.entrepreneur.com/slideshow/231271#ixzz2sdl6TKo1
Engagement was the buzzword of 2013, so what will be the buzzword for 2014?
I believe that word will be advocacy.
We all know how important customer reviews and recommendations are to compelling people to make a purcha
This is because positive reviews help to build confidence in your brand and your products. So how do you get more positivity on the web? Through brand advocates.
These are all potential brand advocates.
Do this by creating a column with a list of name of people who have engaged with you in social media and then create separate columns to track different engagement metrics like: post likes, comments, shares, retweets, favorites, and repins. You can even get more granular and look at link clicks as well.
These are your brand advocates.
Stay tuned for our follow-up post on how to engage and grow your relationships with your advocates.