Search engine optimization is not dead.
On the contrary has gone more social like nearly everything else today. Social media has come to be a dominant force in everyday life, including marketing and business. Attaining SEO success now depends in large part on the social capital of your content.
Although keyword research still matters, content writers should focus on creating highly shareable content first and foremost.
Every time your content is liked on Facebook, tweeted on Twitter, “+1ed” on Google+ or shared on LinkedIn, it receives a stamp of approval—boosting its reach, increasing website traffic, enhancing SEO, and inciting greater lead generation and conversion.
It is where most of us spend much of our time typing away, social media is where everyone is hanging out and sharing their news and interesting content to share from others. With social media being so busy, it is inevitable that we will see some spelling and grammar mistakes along the way. Below is a list of the most frequent errors we no doubt all see when reading Tweets, updates, posts and descriptions.
Many new website and business owners are satisfied with just promoting their sites by posting articles and investing in paid advertising, with the hope that these methods will help them reach their audience.
These methods might bring a little profit to these companies, though doing business this way will never allow the companies to move up in the rankings. By following these tips, you can raise the popularity of your site.
Advertising is not the main focus when using SEO techniques to gain rankings for your site. This does not address the challenge of increased site rankings, even though there is increased visitors and sales through advertising. Use many types of keywords and even common misspellings.
Engagement was the buzzword of 2013, so what will be the buzzword for 2014?
I believe that word will be advocacy.
We all know how important customer reviews and recommendations are to compelling people to make a purcha
This is because positive reviews help to build confidence in your brand and your products. So how do you get more positivity on the web? Through brand advocates.
These are all potential brand advocates.
Do this by creating a column with a list of name of people who have engaged with you in social media and then create separate columns to track different engagement metrics like: post likes, comments, shares, retweets, favorites, and repins. You can even get more granular and look at link clicks as well.
These are your brand advocates.
Stay tuned for our follow-up post on how to engage and grow your relationships with your advocates.