Search engine optimization or SEO as is quite familiar with all of us, may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.”
SEO is all about ensuring that your content generates the right type of signals.
The chart above, summarizes the major factors to focus on for search engine ranking success.
The chart has been posted to Search Engine Land which we thank for their valuable contribution to the evolvement and understanding of social media.
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Search engine optimization is not dead.
On the contrary has gone more social like nearly everything else today. Social media has come to be a dominant force in everyday life, including marketing and business. Attaining SEO success now depends in large part on the social capital of your content.
Although keyword research still matters, content writers should focus on creating highly shareable content first and foremost.
Every time your content is liked on Facebook, tweeted on Twitter, “+1ed” on Google+ or shared on LinkedIn, it receives a stamp of approval—boosting its reach, increasing website traffic, enhancing SEO, and inciting greater lead generation and conversion.
What is Link Building and what is the secret to SEO Link Building success? These are important questions to ask…
Let’s find out.
The truth is that SEO is just a set of best practices that are ever-changing. Google for instance regularly roll out more updates to make things better for searchers. In fact with the Hummingbird update people have gone as far as to say Google is becoming more of an answers engine than a search engine.
Whether this is true or not when you’re performing SEO you still have the ultimate goal of ranking higher on the search engines. Building your PageRank (Google) is primarily how you will rank better in the SERPs (Search Engine Ranking Pages).
It used to be that you could rank better from simply stuffing keywords into your content. Today this can get you a penalty and actually hinder your chances… Once upon a time you could just build backlinks from any source and get a better PageRank but now Google focuses on quality relevant backlinks.
So when it comes to improving your PageRank today what are the most important factors?