Social media platforms are wonderful tools for creating communities of people who are both interested and engaged in your message.
Done properly, it allows businesses to connect with their customers on a personal level, meshing modern day technologies and the charm of olden days personalized service.
Each social platform (Facebook, Twitter, LinkedIn, Pinterest, etc…) has it’s own language… it’s own culture, and in some cases sub-cultures, and it is important to look closely at them to decipher exactly how these tools will work to your advantage.
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Until marketing and sales have a set of shared goals, senior leaders’ appeals for collaboration will go unheeded. It comes down to the adage, reward desired behaviors. Sure, marketing and sales each need their own objectives—after all, they perform different functions. But ultimately, their primary shared goal is to generate revenue. Social Media Audit, is an important perspective prior to designing any new social media strategy.
Its time to give up some time, look into the past, evaluate what you did, check what worked and wasn't performing and concentrate on understanding what was done well (and therefore can be repeated) and what wasn't done well and therefore has to be corrected. There are many tools (in some cases free as well) that will help you to do that and here are some of our tips to make your social media analysis and evaluation. 1. Google analytics Google analytics allows you to do comparison reporting so you can compare your activity on a daily, weekly, monthly and yearly basis. As such, some patterns can be releaved and comparison analysis can be done. See this post on Google analytics training 2. Analyze Your Best Posts in 2013 Evaluate which of your posts shared most on social media. These may not be the posts that got you the most traffic, you will have to check Google analytics for this. But it will show you what was popular. Always remember that content which is shared out on social media it drives traffic back to your site more better. A useful tool to perform this analysis is Social Crawlytics. All you need to do is enter your website address and the rest are done by themselves. 3. Which posts got the most traffic As well as figuring out which posts got the most shares you should check to see which got the most traffic. Such info, will give you ideas on where to concentrate and "invest" more in in 2014. 4. Analyze your Facebook account Performance The Agorapulse Barometer is a free tool that compares the performance of your page against other pages that also ran the barometer. 5. Twitter Analysis Do an analysis of your Twitter accountThere’s a couple of reports you can run. You could start off with Simply Measured free twitter report. This will give you a good overview report of your account to start working with. Some tips here: Evaluate your most influential followers. View ranking of the top influencers that are following you Is your audience very active? Another useful tools is Twtrland. This will give you an overview of your profile, for example, you can view:
6. Review your Pinterest performance Tailwind provides a free trial which you can use to review your #Pinterest account. You can see insights like:
8. Check out Instagram If you’re reading any of the trend posts for 2014 you’ll see Instagram on a lot of the reports. Instagram is growing rapidly and don’t be surprised if it doubles in size over the next year. Statigram provides a useful analytics on your Instagram account like:
8. Monitor performance on Google + #Google+ is an important platform and will continue to increase in importance. Evaluate to see:
Conclusion: As mentioned above, a very good knowledge on what you did so far is needed prior to setting up your social media presence in 2014. | 
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