Subject to the sixth annual social media study, organized by SocialMediaExaminer, more than 2800 marketers revealed where they focus their social media activities, which social tactics are most effective and how content plays a role into their social media marketing.
"92% of marketers said that social media was important to their businesses."
Social Media Statistics for Facebook and GooglePlus
Facebook is still the biggest kid on the block, but there are some pundits predicting that by 2016 Google+ will surpass Facebook on “social sharing”.
Facebook in Numbers
Here are some of the latest figures to mull over.
Google+ in Numbers
Figuring out the numbers out of Google for Google+ has always been a challenge. A bit like getting a date with the prettiest girl in the class. Not impossible but it doesn’t happen very often.
So what are the latest numbers?
When you consider that Google+ has only been around for less than three years, then it is a success on many levels. So Google must be happy with with its investment, which is north of $500 million that it initially invested in Google+
7 Important Social Media Demographics Data
Social media is a blur of tweets, likes, shares, pins and content. As such, it is no longer just used by the young and the restless or by very specific / niche customer segments in the market.
Social media have expanded to every single corner round the earth, serving various reasons from pure entertainment to product presentations and exchange of info, data and other entertainment materials.
So some questions. Which age groups are using social media, what countries are big Facebook users and what percentage are using mobile to access social media?
The Who and the Where of Social Media Users
The paradigm of social media only being used by the younger generation should be put to rest now.
You have more interesting data and statistics to add? Please be free in the comments below.