Erik Qualman, author of "Socialnomics" and the creator of the popular video series of the same name, has released a new clip filled with fascinating social media stats and how marketers are using this to reach out to consumers.

• Most brands, by now, recognize the power of social media and understand it's not just a passing fad. In fact, if Facebook were a country, it would have the third-highest population, behind China and India. 
  
• More people these days own a mobile device than a toothbrush.
  
• While brands seek out their "Oreo"-moment with real-time marketing messages, they're now looking beyond just Facebook and Twitter. 
  
• With the rise of Vine, companies are using the platform to promote their own products instead of relying a 30-second commercial spot, which makes sense considering the average human attention span is 7 seconds (just one second less than a goldfish).
  
• Did you know 20% of the terms typed into Google have never been searched for before? 

Initially posted in Mashable

The infographic, below, shows that YouTube users are more willing to try new products and share good experiences with brands with their friends, compared to non-YouTube users.

31 per cent are more willing to try a new product compared to just 14 per cent of non-YouTube users.

“YouTube is increasingly shaping what matters in content and culture today. Each month more than a billion people come to YouTube to find content they love - from fashion, to music, to food. This research highlights the opportunities for brands to engage with a passionate and influential community of fans,” said David Black, director of branding for Google UK.

The Google-commissioned Ipsos Media CT study also revealed the top ten categories of videos that YouTubers watch. Music videos (59 per cent), comedy (44 per cent), how-to/DIY (40 per cent) and food, cooking and recipes (21 per cent) shows were all in the top 10.

There were 1,583 respondents in the UK aged 13-64 for the study conducted from June - Sept 2013. Of these,1,171 were YouTube users (=74 per cent of total sample) and 412 were non-YouTube users (=26 per cent of total sample).

 
A little more than two-thirds of the time Facebook users spent on the service happened on a mobile device, according to +comScore Inc.  data that was analyzed by +Statista. For +Twitter  the number was north of 85%.

Activity on image-heavy platforms like +Pinterest and +Yahoo! +Tumblr Fan Page are happening on mobile, too.

+LinkedIn on the other hand, saw only 26% of its activity on mobile — perhaps its user base is checking in from the old company desktop at the office?

Some services, like the messaging app +Snapchat and the Twitter’s video tool +Vine are inherently mobile. But in +Facebook+ Fan Page case, the data back up the company’s urgency (and validate its success) in rapidly building out its mobile-ad network.

#socialmedia   #mobile   #desktop