Tweets with hashtags get two times more engagement than tweets without.
Increasing your social media presence and online engagement, is one of the most important factors in social media management.
Buddy Media’s research shows that using one or two hashtags should be the max in tweeting.
When you use more than two hashtags, your engagement actually drops by an average of 17 percent as the table below presents.
Individuals can see a 100 percent increase in engagement by using hashtags (the same bump as seen in the Buddy Media study). Brands can see a 50 percent increase.
Engagement, as measured in these studies, can include clicks, retweets, favorites, and replies, yet if it’s only retweets your after, hashtags still would be a smart bet.