Failure to plan is planning to fail
John Wooden, legendary basketball coach
Not much effort is given to why they’re doing it or whom they’re targeting. Sadly, what often happens is these organizations try content marketing for 3 to 6 months and then, when they don’t achieve immediate and monumental success, they declare that it doesn’t work.
Unfortunately, without developing a strategic plan, these organizations are destined to fail before they even get started.