During the Sochi Olympics, Coca-Cola hosted a contest/series called #CokeGames. The gist of it was that they created silly Olympics-inspired games like Bottle Cap Hockey, Coke Curling, Ice Cube Ski Jump. Then, they asked their followers to play along by filming and uploading short videos of the Coke fan playing the game. The incentive was a $100 gift card.
Coca-Cola was inspired by the Olympics to host a series of games. Users who uploaded videos of themselves “competing” were in the running for a $100 gift certificate.
Your small business could adopt this idea, using any big event as inspiration. The NBA playoffs are just around the corner, and so is MLB’s spring training. Start planning now to play off of summer events like Wimbledon, Formula One racing events, to encourage fan engagement.
What do you think? Have you tried this tactic on your FB page? Has it worked?
Via SocialMediaExaminer
Your small business could adopt this idea, using any big event as inspiration. The NBA playoffs are just around the corner, and so is MLB’s spring training. Start planning now to play off of summer events like Wimbledon, Formula One racing events, to encourage fan engagement.
What do you think? Have you tried this tactic on your FB page? Has it worked?
Via SocialMediaExaminer
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