Success in #Social #Media depends on your ability to to bring a comprehensive and well-informed #strategy. The first and most important step, prior to preparing any successful social media strategy is a competitive social media audit.
A social media audit of your own brand is, of course, important to help shape your first campaign. The biggest part of this involves deep research into your target audience.
By creating specific profiles of the people you will be targeting, you will discern…
- → The platforms you should be most active on
- → What types of content you will create and curate
- → When and how you will share that information
- → Industry influencers that you should build relationships with.
If you have not yet begun marketing on social media, you can use this information to prepare and formulate decisions when crafting your strategy. If you have already established your social media profiles, compare this information to your current tactics and see what changes, modifications or re-adjustments are needed in order to improve your performance.
However, your social strategy isn’t just driven by your own audience’s needs. Social media is an overcrowded, fast-paced environment with constant and rapid changes, which makes it quite hard to be discovered. By conducting thorough competitive research and a gap analysis, you can see what your competitors are doing, where they have fallen behind—and how you can get ahead. After all, at the end, is all about building successful branding networks and strong branding relations between your brand and your market.