Its time to give up some time, look into the past, evaluate what you did, check what worked and wasn't performing and concentrate on understanding what was done well (and therefore can be repeated) and what wasn't done well and therefore has to be corrected.
There are many tools (in some cases free as well) that will help you to do that and here are some of our tips to make your social media analysis and evaluation.
1. Google analytics
2. Analyze Your Best Posts in 2013
A useful tool to perform this analysis is Social Crawlytics. All you need to do is enter your website address and the rest are done by themselves.
3. Which posts got the most traffic
4. Analyze your Facebook account Performance
5. Twitter Analysis
Is your audience very active?
Another useful tools is Twtrland. This will give you an overview of your profile, for example, you can view:
- How many retweets do you get for every tweet
- How many replies did you send
- Who are you interacting with
- What percentage of your Tweets contain links
6. Review your Pinterest performance
- Who are the most influential users pinning your content
- What content is getting the most pins and repins
- How is your following growing over a period
- Who are the top repinners of content
- What pin categories are doing the best
8. Check out Instagram
Statigram provides a useful analytics on your Instagram account like:
- The most liked images
- The most used hashtags
- Follower growth / loss of followers
- Engagement on content
8. Monitor performance on Google +
- What type of posts get the most engagement
- Post quality – are you posting content correctly – the right length, mentioning people, hash tags etc
- Overall connections summary
Conclusion: As mentioned above, a very good knowledge on what you did so far is needed prior to setting up your social media presence in 2014.