This is a platform where it shows you interesting content in a dashboard where you can scan, read and share the most interesting articles in your particular industry, making it a great tool for sharing relevant content on Facebook, LinkedIn or Twitter.
You can also schedule your sharing times in advance, so you’re able to share several articles across multiple channels multiple times a day. And it even suggests hashtags based on the article content. A super tool for people who are time poor but need to keep up to speed.
2. Sprout Social enables you to analyse your followers by various demographic measures and helps you schedule posts on your social media profiles at times when they’ll be most effective.
It can also manage multiple accounts and monitor keywords across all social media so that you know when your brand is being discussed. It also helps companies respond to customers by routing messages to the people within the organisation who need to action them.
3. TweetDeck: I’ve been a bit of a Hootsuite fan until this week, but with the latest custom timeline tool on Twitter addition on TweetDeck I’ve finally set up an account! WithTweetDeck you can manage your Twitter accounts with ease. It’s a great tool for managing multiple Twitter accounts, measuring success and managing accounts within teams. If you have to manage other social media platforms Hootsuite is worth a look too!
4. TweetReach is the right tool for your business if you’re interested in monitoring how far your tweets go, as TweetReach measures the actual impact and implications of social media discussions.
It is a great way of finding out who are your most influential followers, guiding you towards the right people you should be targeting when aiming to share and promote online content.
5. Compfight: Social media is getting more and more visual and the team at SocialB believe that is a trend that will continue to grow in 2014. But whilst photos are a great way to engage people and grab their attention, photography (especially eyecatching ones) can cost a lot of money and/or be time-consuming. This is where using Compfight can make a difference.
This tool searches Flickr’s photos that have the appropriate Creative Commons license for Commercial Use. You do a quick search based on ideas, objects, products, or even emotions and find a selection of photos that you can use on your Blog or social media updates. The tool even provides you with the HTML code for proper attribution to the photographer. If you use a lot of visuals in your social media but are working on a shoestring budget or have time constraints, just give Compfight a try!
Do you have any other social media tools you’re planning to try this year?