Visual content—including images, videos, infographics, webinars, podcasts and SlideShare presentations—hold great potential for social reach and customer engagement. Further, visual content lets you inform and entertain your social audience at the same time.
It is needless to mention that a proper and engaging info graphic takes less time and effort to read rather than a long blog post. As several studies have shown, you are more likely to captivate your social following, when you at least include visual elements in the updates and info you share.
Adding engaging image or video elements to the written content you post, has become of paramount importance in order to capitalize on the appeal of visual content and rise above your competition.
If you feel the same, share your comments and thoughts on the comments below.