- YouTube is the undisputed champion. YT drives the most engaged traffic. These referrals have the lowest average bounce rate (43.19%), the highest pages per visit (2.99) and the longest visit duration (227.82 seconds). Why are visitors from YouTube so engaged? …because video itself is so engaging and viewers are likely to maintain a similar level of engagement with related content. Therefore, video watchers are especially receptive to links within video descriptions which complement the audio+visual content they just consumed. Another reason YouTube takes home the crown is because viewers are simply used to spending minutes — perhaps, hours — educating and entertaining themselves with awesome video and may have fewer qualms about taking extra time to discover more great content post-click.
- Although Google+ and LinkedIn drive the fewest social referrals, they bring in some of the best visitors. Google+ users, on average, find themselves spending north of 3 minutes diving into things shared by connections in their circles. They also visit 2.45 pages during each visit, and bounce only 50.63% of the time. LinkedIn users generally spend 2 minutes and 13 seconds on each link they click, viewing 2.23 pages with each visit and bouncing 51.28% of the time. Although many sites see minimal traffic from both Google+ and LinkedIn, now may be the time to invest in building communities within those networks if engagement really matters to your business.
- A referral from Twitter is as good as a referral from Facebook — at least, in terms of bounce rate, pages per visit and time on site. Tied in 4th place are Twitter and Facebook. Both types of visitors bounce the same (56.35% of the time), while Twitter wins the pages per visit category (2.15 vs 2.03) and Facebook users tend to spend more time on a site post-click than Twitter users do (127.44 seconds vs. 123.10).
- Pinterest isn’t exactly the social media golden child we all play it up to be.Coming in 6th, Pinners bounce as often as FB users and Tweeps do, but view fewer pages per visit (1.71) and spend considerably less time on site (64.67 seconds) than almost all of its counterparts, with the exception of StumbleUpon.
We Ignite. We Excite
We shape social media strategies to move companies and brands ahead.
We get people to think and act in new excited ways thereby building and maintaining sustainable branding networks.
We do so with consistency and commitment to your social media strategy and marketing execution.