Successful branding networks and relations, craft a distinct place for your product or service when is comes the time for buying decisions. A good brand will make your business relatable to (the right) people.
In a fast changing world and with a saturation in terms of offers, products and info available, brands need to create a genuine impression and an honest promise in building connections and value. A great case example is Nike. Nike presents itself through great athletic achievement. When you choose to pick up a pair of their shoes, you aren’t buying the product, but the experience you want to have while wearing them. The brand shapes how people resonate with your company emotionally.
Ads and commercials alone can turn into white noise for people. A brand offers a constant reminder of what it is you actually do and what you are all about. An integrated website, twitter, advertisement, and a product all with the same character and message will be far more familiar. The more consistent the message, the more people will relate to your brand and then trust in it. The more trust in your business, the more value it has.
At the end of the day, is all about having and providing a unique and competitive sales proposition to your customers in a simple, pure and differentiated way.