- They can reach as many people or more people as radio or TV, and in whatever country.
- They have sophisticated targeting like AdWords, albeit on different criteria.
- The minimum spend is just $1 per day.
- They are the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV.
In other words, Facebook ads can be considered as mega-awareness raising, can have a very good targeting while they require little commitment from our side and are unbelievably affordable.
If you just spend $1 per day on Facebook ads, you will get in front of 4,000 people that wouldn't have seen you otherwise. If you are doing that and your competitors aren't, you win the awareness game in your niche.
Do you agree with the above? What is your personal opinion?